Deluxe wanted to stand out from the other graphics flashing on-screen during Minnesota Timberwolves games. Everything was so flashy, and typically bright red with white (which also happens to be the most prominent colors of Deluxe). So I went another route. I went dark with the intent that people would subconsciously notice the change of tone in the Halo ring, and popped up the logo with our catchy tagline.
This project was executed across various platforms and aspect rations all throughout the stadium. About a year later, it was also reworked to fit the specs of Georgia State University.
This project was executed across various platforms and aspect rations all throughout the stadium. About a year later, it was also reworked to fit the specs of Georgia State University.