This course was all about rebranding a company that is relevant to a personal topic of interest. There were many phases to this process that were meant to keep us on track, and ensure that we were branding to the correct audience, such as creating hypothetical audience personas. I wanted my rebrand of SEGA to be reminiscent of their current wordmark, but also soften its tone by creating a rounded pattern with the letterforms.
Class Project
Timeframe: 7 weeks
Class Project
Timeframe: 7 weeks